There is a problem plaguing tennis and it stems from the persistent use of the ‘tournament’ as our chosen method of delivery: the exclusivity of tennis has led to America turning its back on the game.
Americans are missing from upper levels of professional tennis.
American television ratings are minuscule compared to other sports.
Public tennis courts are empty.
And College tennis teams consist of rosters that are 50% foreign-born players… if they still have a team! If the sport doesn’t adapt, it could go away, completely. What are we going to do?!?
Keep in mind: I am only speaking of the American cultural landscape; because this is where I live.
Team Sports = Community
A look at the top 10 most popular sports in America illustrates something very interesting: the Top 5 sports are Team Sports, while the bottom 5 are individual sports.
Individual sports such as wrestling, gymnastics, and track realized this and made the switch to implementing their own teams. Gymnasiums and studios across the country have formed wrestling and gymnastic schools dedicated to training athletes together. And when the school enters a competition… everyone competes together. Participants wear matching uniforms to represent the gym where they train, parents buy matching t-shirts to support their son/daughter’s team, they even travel in a van wrapped in the logo of the school. They have, in essence, created their own Community that every student is now a part of.
Humans are social beings, requiring the company of others to bring out the best in themselves. We seek out people that we have something in common with to avoid being alone. On the other hand, tennis players are taken away from the group to train and compete individually. This kind of isolation leads to separation not only physically, but emotionally and socially. Tennis players have become society’s outcasts. And as a result… so has the sport. This is the reason why so many students are unaware of their school’s tennis team, along with the other problems identified above.
We Have A Choice
People choose to participate in the things that make them happy. They’ll even watch others having a good time if it makes them happy. The same cannot be said for tennis. Unfortunately, children are often forced into tennis lessons because their parents want them to play. This leads to children choosing to play something other than tennis. And with this kind of exposure to tennis, society chooses not to watch it, either.
To remedy this situation tennis must become a greater part of the Community. It must become the sport embraced by society as a whole. And the only way to do that is to promote tennis as a game that is played/watched IN community with other people; meaning we have to embrace the Team as our primary means of distribution. Tennis is NOT a game that you or I play, it is a game that we play Together. But more importantly, it is a game that we WATCH together.
Every major metropolitan city in America has at least one sports franchise: from baseball to football to soccer to hockey. They build stadiums, sell tickets and jerseys, and hire people to work on Game Day. The team is embraced by the Community as evidenced by the campaign to bring a team in, and the outcry when a team leaves. The team is as much a member of the Community as City Hall.
If tennis is to remain a part of American culture it must embrace the Team philosophy from beginning to end; from recreational to professional. Otherwise it will be lost and forgotten, on the outside looking in on the overcrowded marketplace of activities.