Why would Indiana Pacer, Paul George, take a picture of himself on vacation wearing his OWN jersey?
Why would John Wall, who plays for the Washington Wizards in the NBA, be criticized for wearing a Dallas Cowboys jersey to watch the Cowboys against the Washington Redskins… in Washington, D.C.?
Why would a grown man be seen walking around town in a jersey with another man’s name on it?
Why is that kid wearing her softball uniform as she walks through the Wal-Mart?
Jersey sales are an indicator of an athlete’s popularity. In the NBA, Steph Curry, LeBron James, Kobe Bryant, Kyrie Irving, and Klay Thompson are the Top 5 jerseys sold on NBAstore.com. How many of these names sound familiar? Ezekiel Elliott, Tom Brady, Odell Beckham, Jr., Cam Newton, and Rob Gronkowski lead the NFL in jersey sales according to NFLshop.com. How many of THESE names sound familiar? In addition to listing the Top 5 player jerseys sales, overall, NFLshop.com also lists the Top 5 selling jerseys by position: QB, RB, WR, TE, and Def. That’s a minimum of 25 jerseys being sold on the NFLshop.com website. Can you name the Top 25 players on the ATP tour? Or on the WTA tour? I didn’t think so. How about the Top 5? Maybe. Jersey sales are an indicator of an athlete’s popularity. But tennis doesn’t sell jerseys.
The jersey also has tremendous psychological significance. It not only represents a personal accomplishment; the ability of the individual to overcome adversity and to pass the test of “tryouts”. In terms of jersey sales, it represents a player’s overall popularity. But more importantly, the jersey represents acceptance by the group. When an Ohio State Buckeye fan sees another fan in an Ohio State jersey, there’s an instant bond between the two of them. They have something in common. They’re on the same team. But when they see someone in a Michigan Wolverines jersey, their eyes glow red. Just kidding. It’s ‘scarlet’.
There are billions of people on the planet. Each of us is unique in some way, but we all have one thing in common: a desire to be noticed. We need attention. For some, the desire leads to a loving, caring, long-term relationship full of family and friends. For others, that desire leads to jumping out of a hot air balloon at 25,000 feet without a parachute hoping to land in a net 100′ square (what?!?). But for many of us the desire to be noticed leads us to tryout for the football or volleyball team. And we stick with our sport for a very long time because we like the people on our team. And they like us, too. Sport is something we have in common, and a friendship grows out of that.
But how do you know who to be friends with? Look at your jersey. What starts as an obligation to work together for the good of the team can blossom into lasting friendships where players spend time together away from the playing field, at a birthday party, going to the movies, or on a trip to Walt Disney World. The more time people spend together, the more their friendship grows. But the same is true when teammates split up.
LeBron James left the Cleveland Cavaliers in 2010 to play for the Miami Heat. The “decision” was met with mixed reactions. In Miami they welcomed him with open arms, believing they now had what they needed to bring a title to Miami. And while the Cavaliers’ fans felt the same way about their chances of winning with LeBron on the roster, losing him was equally devastating. There was outrage coming from every corner of
Cleveland, from the fans to the front office. Even the owner of the Cleveland Cavaliers, Dan Gilbert, wrote a letter expressing his disappointment. Cavaliers fans were seen burning ‘LeBron James’ jerseys. It was a very dark time. LeBron would go on to win 2 titles for the Miami Heat and return to Cleveland in 2014 and the reaction was very much the same, but in reverse: Cavaliers fans were excited to have him back, while Heat fans were devastated, vowing to hate him for the rest of their lives.
Why the visceral reaction to someone coming or going? Why did one person’s “decision” affect so many people to the point of lashing out and destroying property? Because LeBron James was a part of their Team. It’s really very simple: if you can help us, we like you. If you can not help us, we hate you. It’s not about you, it’s about ‘Us’. This is true not only for really good players, but for the not-so-good players, too. Like when a player is under-performing, the fans ‘boo’ him and take to social media calling for the player to be traded because he’s hurting the team. The same reaction is not witnessed in tennis when a player is playing poorly. Why don’t tennis fans ‘boo’ the bad tennis players?
Professional tennis players do not represent the fans. But rather they play only for themselves. And as a result, tennis fans are much less animated when a player wins/loses a match. Of course, the USTA/ATP/WTA will show snippets of crowd reactions that make tennis appear to be as exciting as a soccer match, but that’s all stock footage, and isn’t necessarily tied to any one player. How do we know this? Tennis players don’t wear jerseys so you never really know who the fans are cheering for. Sports fans wear their hearts on their jersey. I guess tennis fans wear their hearts… in their chest?
That is why, when All American Team Tennis takes its players on field trips, we go to see college tennis teams: because they play on a team! We know who to cheer for. They are playing for all of us. And since I can’t be out there, they’re playing for me, too. And as a show of support for what they do for me, I wear their jersey. And if I can’t find one, I make my own because…
We’re on the same team.
The state of Florida has a number of very good tennis teams to pay attention to including the Gators, Hurricanes, Seminoles, Seahawks, Owls, and Sailfish. But we have a number of great players playing for the Buckeyes, Hurricanes, Sailfish, and Seminoles of Palm Springs, too. And you can find the jersey of your favorite player’s team at franchiseteamtennis.com. So take in a match. And remember to wear your jersey to the game.
Every season of All American Team Tennis presents another opportunity for the children of America to enjoy tennis the way it was meant to be. Let’s face it, with so many activities like soccer, baseball, basketball, and video games all vying for your time, tennis tends to get lost in the shuffle. But not any more.
When you visit your local Parks and Recreation department and register your son/daughter for a Season of youth tennis, they enter a world of community and camaraderie, Game Day and Playoffs, fun and friends! For one low price players are assigned to a team where they are encouraged to learn the game in a group. They receive a jersey with THEIR name and number on the back. They grow and develop as players by participating in Game Day every Saturday. And they’re rewarded on a regular basis for their accomplishments with lollipops and other awards. Tennis has never been this much FUN!
But that’s not all!
When was the last time you took your kids to a LIVE sporting event? Maybe shared a hot dog or bought a souvenir hat? How about a tennis event? Well, we’re here to help you with that, too.
Every season our players travel all over South Florida in search of the best tennis around. Season 13 is no different. In fact, this season we are planning THREE field trips to College tennis matches. Spring is the perfect time to take in a tennis match as there are so many nationally-ranked Division I colleges who play their Home games right here in South Florida: the Gators, the Bulls, the Seminoles, Hurricanes, Knights, Owls, Eagles, Ospreys, and Sailfish all call Florida home. And this season we’re traveling to see the Owls, Knights, and Hurricanes play. It’s my favorite part of the season!
So be sure to visit your local Parks department in Palm Springs, Greenacres, and Riviera Beach or call 561-578-9914 for more information and we’ll see in Season 13.
How’s the view from where you sit?
I may be completely alone in this… but Junior Tennis Tournaments are a freaking nightmare! No Referees, No Coaches, Few Spectators, No Excitement, just two kids hitting a ball back-and-forth! And this is how we determine who can play in college or professionally?!? These players train in isolation, travel by themselves, and compete against the same people at every tournament. And don’t get me started on the cheating! I guess that is to be expected when you have NO REFEREES!!!
Whew! Sorry about that. But seriously…
For centuries, tennis has been a country club sport; once residing in the palaces of the French aristocracy because the streets were unsafe thanks to the Black Plague. Today, it is the exclusive property of the gated communities, leaving much of America to play other sports like football, basketball, and soccer. The exclusivity of tennis leaves many people desperately searching for someone to play with. Unable to find a hitting partner, adults often turn to CrossFit and slow-pitch softball for exercise. At the same time, children, unfamiliar with the game, having never been exposed to it by their parents, are completely unaware that their school has a tennis team (True story. I heard it from 2 different students at two different Florida schools. FLORIDA!!!) What can be done to solve this problem? What can be done to bring tennis to prominence? Who is going to adjust tennis’ presentation making it more palatable and appealing to a much larger audience?
AATT REFEREES ARE CHANGING THE GAME OF TENNIS
Cheating ruins the experience for everyone involved. Take a look any youth sport and watch their reaction when they feel like the wrong call was made. Injustice is something we can all recognize, and Referees are assigned to making sure the game is played fairly. They keep the game moving forward, they make sure the players play by the rules, they protect the integrity of the game and make sure sportsmanship is the order of the day. In short, Referees make the game fun.
When Coach Ken first conceived the League back in 2008, the first order of business was to make sure every court had a Referee. it wasn’t easy because many people believed tennis tournaments were supposed to be messy. “The kids have to learn how to handle certain situations” they would say (and this from a lacrosse Referee!). Well, if that were true, without a Referee monitoring the match, who is there to teach what they’re supposed to learn? Do you think they’ll just miraculously pick it up through osmosis? The children may not be able to articulate it, but this is a major reason why more kids don’t enter tournaments: no one to make sure the game is played fairly. All they can say say is that it wasn’t any “fun”. Think of it this way: in baseball, who calls the balls and strikes? The pitcher or the batter? In basketball, who calls the fouls? The offensive player or the defender? In football, who measures the first down? The offense or defense? “Learning how to handle certain situations” in tennis usually becomes “learning how to cheat and get away with it.”
It is in the very nature of a competitor to win; to do what it takes to achieve the goal. Truly successful athletes possess a singular focus that only allows them to see what is immediately in front of them and/or to their benefit. Sportsmanship says something completely different: respect your opponent / respect the game. Remember: if I am going to win I have to beat you. That is, in and of itself, disrespectful. So it is the responsibility of the Referee to make sure players exhibit sportsmanship and respect to their opponents. Otherwise every game would end in a fist fight. It’s only natural. Unfortunately, in tennis, due to the shortage of Referees, many players would rather stop playing than to get into fights with their opponents.
Which brings me to my next point: WHY are the no Referees at junior tennis tournaments? The USTA is presenting a “New” pathway of tournament tennis for players 10 and Under. The goal is to increase participation (we’ll talk about gaining more fans another time). And while I applaud the sentiment (more players) I believe their methods to be disastrous. As I explained earlier, the lack of any authority being present at junior tennis tournaments leads to players taking advantage of less experienced players. The less experienced player then becomes frustrated at their perceived lack of talent. And while that may be true, it is also expected that this is going to happen, and that the player is now more likely to leave tennis and take up another sport, like volleyball. Greater emphasis must be placed on retaining players and that means more fun.
Where do children find the most fun? Among friends. If children are to continue playing tennis for more than 3 weeks they must be surrounded by other children. Which is why All American Team Tennis puts kids on teams with uniforms and a Referee on every court every Saturday morning. Here’s the hidden benefit of conducting the sport as a League rather than a tournament: More players per court means fewer courts to monitor!
Most tennis tournaments feature multiple age divisions (10-18), playing in multiple brackets, on multiple courts all at the same time. Given the going rate for a certified tennis official is upwards of $100 a day, on how many courts can a tournament afford to place an official? The answer is that tournaments are only required to provide 1 official per 6 courts. In contrast, All American Team Tennis teams can have up to 6 players on a team, play up to three courts at time, and recruits High School tennis players looking for community service (or $10 per game). It is a much more economical way of conducting tennis matches; and now every court has a Referee. This is just one of the may things we do differently to ensure players have the most fun.
There are other reasons why All American Team Tennis is the ‘Best Game In Town’ and we will be sure to cover them later. In the meantime, you can help KEEP kids on the tennis court by working as a Referee, yourself. For more information contact Coach Ken at firstname.lastname@example.org or call him at 561-578-9914. All American Team Tennis is different…on purpose… because Life is a Team Sport. GO TEAM!
When you’re having a good time you never want it to end. So why are we shortening tennis matches?
In July 2014, after months of coordinated discussion, experimentation, and research the Division 1 Men’s and Women’s Tennis Committee decided on changes to college tennis that would “reduce the overall length of play” and “increase the level of excitement of the matches.” 1) All matches will be conducted with no-ad scoring. 2) The round of doubles will be played on 3 courts, with the team winning two out of three receiving one point for the overall team score. 2) The round of singles will be played on 6, best two out of three sets to 6 games, with each court counting for one point. The first team to score 4 total points will take the match. All unfinished matches will stop once a team reaches the specified goal (2 out of 3 and 4 out of 7).
It sounds like the NCAA believes tennis is lacking in fans and unable to generate revenue because the matches are too long. Do I have that right? So, if we shorten the matches, people will become more interested in tennis? It is obvious the people in charge know nothing about human psychology or the fundamentals of business. It’s kind of like a movie that people believe is too long. They believe it to be too long because the movie was not INTERESTING to them. Giving fans less tennis will not make tennis more interesting them. 60 Minutes of boredom isn’t any better than 90 minutes of boredom. We have to go deeper and change what tennis looks like to the fan in an effort to make tennis more interesting.
Tennis suffers from a lack of creativity and aggression. It has become a bland, boring game filled with players who all play the same, passive, timid, baseline game. Years ago when tennis was more popular, players like McEnroe, Navratilova, and Borg ruled the game with an aggressive, all-court style of play. They frequently came to the net to put pressure on their opponents, to hit drop shots, short angle volleys, and smash overheads. And even if their opponent won the point, as a viewer you were on the edge of your seat in anticipation of what would happen next. Then along came Evert and Connors and the invention of the steel and graphite racquet. Now players could generate superhuman amounts of power, hitting shots so fast, passing shots became the norm. As a result, players became afraid of coming to the net for fear of losing. They retreated to the baseline and settled for the Waiting Game; waiting for their opponent to make a mistake and playing not to lose rather than playing to win. It is this timid, frightful, scared version of tennis that has caused the decline in interest over the past 30 years (check the ratings). When players played aggressively, took chances, and really scored points the game flourished. When instructors began teaching players from a very early age that “playing it safe” was the key to victory, the game dropped in popularity.
I am a big fan of the all court game. I find baseline tennis boring. I would rather watch players hit a variety of shots including volleys and overheads, instead of the same 20-ball rallies from the baseline with only groundstrokes. Anticipation is what makes sports interesting to the audience. It is the uncertainty of what will happen next that captivates the viewer’s attention. And isn’t that who we’re playing for? Watching a football coach run the same running play over and over again gets very boring very fast. The intrigue is in how a coach assesses a situation and comes up with a solution to the problem. The same goes for basketball, baseball, and every other sport people watch in large numbers.
In baseball, players steal bases. In basketball they drive the lane. In football, they throw the long bomb. In volleyball, they spike the ball. In wrestling you win with a pin. In soccer, they score goals. Should I go for it on fourth down or punt the ball? Should I try to poster this guy with a dunk or shoot the jumper? Should I throw strikes of walk the batter? But in tennis, we try to keep our mistakes to a minimum?!? Hmmm. It is the aggressive, offensive, charge-forward attitude that fans find interesting. Everyone loves a winner. It’s the reason most Americans find soccer boring: no scoring. A game that ends in a 0-0 tie means that every player on the field was unsuccessful, a failure. Imagine for a moment if tennis was scored based on points WON rather than points lost. How long would it take to play the match if you had to start over every time someone hit the ball out? If the only way to score a point was to actually “score a point” we would have to shorten the match. I think we’ve come full circle.
Bottom line: The NCAA has made changes to the rules to shorten the matches not because the matches are too long but rather the POINTS are too long. Shortening the matches will only result is less time being bored. So rather than giving people less of what they DON’T WANT, give the more of what they do: excitement. Bring back the hard-charging, aggressive, in-your-face, all court game where players take chances and play to win and watch the fans come flooding in. Because as they say in the UFC “Styles make fights.”